While for most of 2017, it was largely new startups which were utilising initial coin offerings (ICOs) to fundraise for their operations, there has now been a shift towards more established companies getting involved with this fundraising method.
The likes of Kik, Telegram and Kodak are just some of the established and well-known names to get involved in the ICO sector. There has also been a large influx of institutional investors pouring their money into these offerings. While in 2017 there was still a lot of scepticism about token sales, a lot of this uncertainty has been quelled due to more established companies getting involved.
One of the more established groups to have held an ICO is that of EQUI Capital which is a venture capital investment blockchain platform which lists the well-known lingerie entrepreneur Michelle Mone as one of the co-founders. They are starting their ICO pre-sale tomorrow and they have already managed to raise $7 million in a private pre-sale.
What did the latest announcement say?
They have now decided to extend their offering until the 30th of June. The pre-sale begins on the 15th of May and the main public sale will start on the 1st of June. They had decided to relaunch their ICO because they have acquired a number of new advisors and partnerships that will allow the platform to be expanded.
This means that they will not only be dealing with tech companies, but other assets closes such as biotech and real estate development. The beta of their minimum viable product is set to be released later this month.
What will the platform do?
The new EQUI platform aims to leverage blockchain technology to allow crypto investors to get involved in a variety of investment projects including in the realm of real estate and tech. In the past, these types of investments largely have been reserved for high net worth individuals and groups of venture capitalists.
Now the lay person will be able to invest thanks to the power of the blockchain. Their new token is called EQUIVest and it has been assigned an initial price of $1 per token. They are working alongside one of the top capital raising agencies in the ICO sector called CoinFabric for their launch.
This is certainly an interesting project which will be closely watched by institutional investors and individual investors alike.